Girlguiding asked us to create a recruitment campaign to attract more volunteers to help meet the overwhelming demand. 70,000 girls and young women across the UK were unable to access the huge range of activities that Girlguiding offers, as they were waiting for more volunteers to sign up.
We flipped the once demeaning phrase ‘Know Your Place’ to become an empowering message with the aim of inspiring more volunteers to sign up and help the charity empower the next generation of young women. We met their goal of 1000 new volunteers in 3 weeks.