Given that globally transportation makes up nearly 30% of the world’s total energy use, travellers around the world are looking to reduce their impact on the environment. Today, a new range of cleaner energies are starting to be available to consumers, and our job was to prove that we can still explore the world while we reduce our carbon footprints.
The Great Travel Hack is a global web series available on YouTube and Amazon Prime, with 2 seasons of 5 episodes each. The campaign looks to draw on the universal passion points of travel and follows two teams of digital content creators as they battle it out on an epic journey from Los Angeles to New York City and from London to Istanbul.
We reached +55M views on season 1 and +80M on season 2, becoming the most successful branded content that the Shell has ever made.