Chermine Assadian

The Coffee Line

We powered the iconic red London buses with our own fuel on a stunt for which we used a first batch of 30,000 liters of coffee harvested from the city’s coffee grounds — that’s enough to power one bus for a year.

Wood Pencil D&AD, 2 Cannes Shortlist, Clios Bronze, 2 Epica Bronze, Campaign Event Awards,

Product Development


Brand Partnership

Using Format