Chermine Assadian

#ABreakForHaveABreak

A global campaign for KitKat that invited people around the world to create a new tagline that sounds like the original "Have a break, have KitKat", after 85 years of work, our slogan also needed a break.

2 Golds in Clube de Criação / One Club Merit / El Ojo de Iberoamérica / Bronze - Brand Experience&Activation - 

Digital Activation

User Generated Content

Results

Using Format