Moving Forward - Fuel Service app
‘Moving Forward’ is the idea that the right tool can change disabled people’s life and give their independence back.
Because it’s more than an idea, it’s a life philosophy. We decided to find a real person who embodies it. Sergeant Rick Clement. A disabled veteran who has embodied the spirit of ‘moving forward’ since losing his legs to an IED in Afganistan.
To bring this idea to life we created a campaign that comes together like a puzzle and builds a picture of Sergeant Rick Clement’s resilience in the face of his life changing injuries.
Cresta Awards Shortlist
Eurobest Shortlist
